How much SEO costs in Uzbekistan: what makes up the budget

SEO proposals differ several times over, and it isn't greed — the same word is used to sell fundamentally different amounts of work. What's worth comparing isn't the figure but what stands behind it.

What the cost is made of

• Technical audit. One-off work: indexing, status codes, canonicals, speed, structured data, duplicates. The output is a prioritised list of problems.

• Fixing what was found. Often a developer's job rather than an SEO's, and quoted separately.

• Keywords and structure. Collecting queries, grouping them by intent, mapping landing pages.

• Content. Service page copy and articles — the most underestimated line, especially across several languages.

• Monthly work. Tracking positions, making changes, reacting to shifts.

What moves the price most

The site's current state — putting a technically healthy site in order is cheaper than clearing up the consequences. The number of pages and languages being promoted. How competitive the niche is. And whether external links exist: a domain with none needs fundamentally more time.

Ways of working

• One-off audit. The cheapest option, gives you an understanding of the state. Suits you if there's someone to do the fixing.

• Audit plus fixes. A one-off project with a measurable result.

• Monthly retainer. Justified with ongoing content work and a competitive niche.

Red flags

• A guarantee of specific positions by a specific date. Nobody controls a search engine's algorithms.

• A price quoted before anyone looked at the site.

• Reporting made up of positions on queries nobody searches for.

• Buying links as the main method — that's a penalty risk, not promotion.

How to compare proposals fairly

Give everyone the same inputs: how many pages, how many languages, whether fixing technical errors is included, who writes the copy, what reporting there is and which metrics the result is judged on. After that the spread in prices usually explains itself.

We start with an audit and show what you can fix in-house and what genuinely needs work — that's more honest than selling a retainer blind.