What your website needs if you're looking for investors
A site for investors and a site for customers solve different problems, even when they're formally the same domain. A customer needs to understand how the product helps them personally. An investor needs to assess the size of the market, the revenue model, and why these particular people can carry the project through. Mixing the two messages on the same pages means neither gets fully answered.
What to gather in one place
A clear statement of what the project is
What the product does, who it's for and what problem it solves — clear within seconds, without having to scroll the site hunting for the answer.
Market size and potential
Market volume, growth trajectory, room to scale — an investor is assessing not just the current state of the business but its ceiling.
How the product works and where the advantage is
How the solution works and what sets it apart from the alternatives — in substance, not generalities.
The revenue model
Where the income comes from: subscription, one-off sales, commission, a hybrid. An investor should understand the source of money without having to ask.
Growth figures
Trajectory of key metrics, number of customers, repeat purchases, partnerships — you don't have to disclose sensitive financials, but showing the direction of travel is worth it.
The people behind it
Not formal job titles but relevant experience — why these particular people can deliver the plan they've set out.
Social proof
Customer testimonials, press mentions, accelerator participation, awards — evidence that people other than the founders already know about the project.
A clear next step
Direct contact, a way to request the deck, or a separate email for investors — without having to search the whole site for a way to get in touch.
How to present it so it gets read
An investor rarely reads a startup site slowly and carefully — more often it's a quick scan on a phone between meetings. Fast loading, text that can be scanned in seconds, a clean visual style without clutter, and charts that genuinely explain the numbers rather than decorate the page all help.
When you don't need this section
If the project isn't raising investment, a dedicated investor section isn't needed and can look out of place at best, or confuse ordinary customers who land on it by accident at worst. It's a section for a specific purpose, not a mandatory part of every corporate site.
If the site is specifically for raising investment, we can help put together a structure and presentation that answer an investor's questions in the first seconds.