Elvina Master

We developed a multilingual website for a stylist and colourist in Tashkent: a unique design, portfolio, service pages, blog and SEO optimisation.

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Task & solution

Task

A stylist and colourist from Tashkent with 15 years of experience came to us. She needed a website that conveys the level of her craft rather than simply listing services. In the beauty industry, clients choose a stylist by what they see, so the site had to inspire trust from the very first screen and show real results.

Project requirements:

a unique design that captures the atmosphere of a premium beauty professional, with no templates;
a convenient portfolio of “before and after” work where a client can find a case similar to her own;
detailed service pages: hair colouring, haircuts, hairstyles, make-up and style consultations;
a website in three languages: Russian, Uzbek and English;
SEO for hair-colouring search queries in Tashkent;
a simple path to booking via Telegram, without extra forms or steps.

Solution

We built a multi-page website with a custom design in a warm, restrained palette. The homepage opens with a full-screen slider: each slide is dedicated to a separate area of the stylist's work, and the “Book now” button leads straight to Telegram. Below, visitors get to know the stylist, see counters for years of experience and certificates, and then move on to services, the portfolio, diplomas and reviews.

Each area has its own service page. This lets a client explore the technique she needs in more detail, while search engines get relevant pages for specific queries. The portfolio is divided into categories: “Colouring” (with a filter by technique: balayage, shatush, airtouch, highlights, colour correction), “Haircuts”, “Hairstyles” and “Make-up”. Separate blocks with diplomas and reviews confirm the stylist's qualifications. A blog with expert articles helps clients choose a technique and care for their hair between visits.

The site is fully multilingual (RU / UZ / EN). We carefully planned the heading structure, metadata and Open Graph previews for each language, and optimised the site for queries such as “colourist Tashkent”, “balayage Tashkent” and “hair colouring Tashkent”. We also optimised loading speed: portfolio and slider photos are compressed and load adaptively. Smooth animations make the interface feel alive without distracting from the stylist's work.

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