A Google Business Profile listing is a channel of its own, with its own rules, and it often appears above the ordinary search results. For a local business in Tashkent it not infrequently brings more enquiries than the website does.
An important constraint: verification requires a real address where the check can be received. Without a legal entity and an address you can't create a listing — that's the first thing to establish before starting.
Filling in the listing
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Name — exactly as it is in reality, with no keywords appended. "Name — web development Tashkent" leads to suspension.
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Category — pick the primary one as precisely as possible and add secondary ones for services you actually offer.
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Address and service area. If clients don't come to the office, it's more accurate to specify a service area and hide the address.
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Opening hours, including public holidays.
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Phone and website — identical to the site, character for character.
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Description — what you do and for whom, without listing keywords back to back.
What affects position in maps
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How completely the listing is filled in.
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Whether the details match the site and other platforms — NAP consistency.
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The number and regularity of reviews, and replies to them.
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Photographs — real ones, not stock.
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Activity: posts, updating services, answering questions.
Reviews — without gaming them
Asking a satisfied client for a review is fine; buying reviews isn't — Google detects the spikes and pulls the listing from results. What works is a short review link in a message after the project ends, plus replies to every review, negative ones included. Future clients read the reply to criticism, and a calm constructive tone works better than no reply at all.
What to track
The listing's statistics show which queries people find it through, and how many calls, website visits and route requests it produced. Those are separate figures that don't exist in Search Console, and they tell you whether the channel works.
If the business is already registered and you need the details on the site, in the listing and in the structured data to agree, we can bring them into line.