To add a salon to Yandex Maps, register it in Yandex Business, confirm that it's your business, and fill in the listing: categories, services, photos, opening hours and a booking link. The process is similar for 2GIS and Google Maps. But getting onto the map is only half the job: there are other salons near you, and a client will choose the listing with more photos, recent reviews and a clear way to book.
Below are the steps for Yandex and 2GIS, followed by what to fill in so that clients choose you.
Why a salon needs to be on the maps
New clients don't search for a salon by name — they don't know it yet — but by service and location: "manicure near me", "beauty salon Yunusabad", "hair colouring Chilanzar". People type these searches straight into a map app or a search engine, and for searches like these the search engine often shows businesses on a map.
A typical situation: a client comes out of the metro, remembers she's long overdue for a manicure, and opens a map app. She sees several salons nearby and compares them: rating, reviews, photos, whether they're open now and how long the walk is. From the listing she can call straight away, get directions or go to booking.
If you don't have a listing, or it's empty, she simply won't know you're in the next building. A complete listing works at night too: people find it when the salon is closed and book for the next day — if it has a booking link.
For a neighbourhood salon, the maps are one of the main channels, but not the only one. We cover the others in the article How to attract new clients to a beauty salon.
How to add a salon to Yandex Maps: step by step
Business listings on Yandex Maps are managed through Yandex Business. If you're adding your salon to Yandex Maps for the first time, the steps are:
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Look yourself up on the map. A listing for your salon may already exist — visitors may have added it. In that case, don't create a second one; claim the existing one, otherwise reviews and calls will be split between two listings.
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Sign in to Yandex Business. Use a Yandex account that belongs to the salon, not the receptionist's personal account: if an employee leaves, access shouldn't leave with them.
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Add your business. Use the name as it appears on your sign, with no extras like "best salon": services are listed separately. Then add the exact address, phone number, opening hours and primary category.
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Verify that the salon is yours. Yandex will ask you to confirm that you represent the business. The service itself will tell you how — for example, it may be a call or a code sent to the phone number in the listing. So give a number that someone will actually answer.
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Wait for moderation. Yandex checks the details before publishing, so the listing won't appear straight away. While you wait, prepare photos and a list of services with prices.
We go through what to write in each field in detail in the checklist Yandex Business: setting up a company listing.
2GIS and Google Maps
In Tashkent, many people look up addresses and businesses in 2GIS, so a salon should be there too. The process is similar: check whether a listing for you already exists, then add your business or get access to the existing listing — 2GIS has its own dashboard for businesses for this. 2GIS also checks details before publishing, so changes don't appear instantly. All the fields are in our 2GIS company listing checklist.
For Google Maps you need a Google Business Profile. It's worth setting one up, if only for people who are used to searching on Google — we explain how in the article Google Business Profile in Uzbekistan.
Fill in your listings the same way on every service: the name, address, phone number and hours must match. If an old number is still listed somewhere, a client will call a dead number and choose another salon. And if your salon is in a shopping centre or a courtyard, make sure every listing makes it clear where the entrance is and which floor you're on.
Categories, services, hours and address
These fields determine which searches your listing appears for and what a client sees when she opens it.
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Categories. The primary one is what you mainly do: for example, beauty salon, nail studio or hair salon. Secondary categories cover everything else you offer.
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Services with prices. Manicures, colouring, brows, lashes — as separate items with your salon's prices. A client compares not just reviews but prices too, and without prices she'll have to message you and wait for a reply.
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Opening hours. Your real hours, including days off, and special hours for holidays such as Navruz. A client who turns up to a locked door may leave a bad review.
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Address and entrance. Check that the pin is at the entrance. If the entrance isn't obvious — from a courtyard or above a shop — add a photo of it.
If you're a beauty professional who sees clients at home, everyone will see the address in your listing. Before publishing, check Yandex's and 2GIS's rules on showing an address for people who work from home: each service has its own requirements, and they can change. It's easier to send the flat number and directions to a client once she has booked.
Photos, a booking link and reviews
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Photos of the entrance and interior. The entrance and sign, so people can find you from the street. The interior and workstations, to show that it's clean and welcoming.
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Photos of your work and your team. Work for each service and your professionals' faces. Only your own photos, taken in good light — and new ones regularly: a listing with old photos looks abandoned.
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A link to your website and to booking. The listing should lead somewhere a client can choose a time: a website with a booking button, a bot or an online booking service. A link to Instagram alone is a half-measure: from there she'll still have to send a DM.
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Reviews. They're the first thing people look at. Ask happy clients for a review after their visit, and reply to every one, including the bad ones. How to do this honestly is covered in the article Yandex Maps reviews: how a salon can earn them honestly.
In this setup, the website is where a client coming from the listing sees all your services, your team and your portfolio, and books straight away. Without a website, the listing has to answer every question on its own.
Checklist
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No duplicates. The salon has one listing on Yandex Maps and one on 2GIS.
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Access. The listings are linked to the salon's account, not an employee's.
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Name and categories. The name matches your sign, the primary category is chosen, and services with prices are filled in.
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Opening hours. They match your real hours, including holidays, and are the same on every service.
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Photos. The entrance, interior, work and team are all there, and the latest photos are recent.
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Booking. The link in the listing leads somewhere a client can choose a time.
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Reviews. Recent reviews have replies.
We'll set up your listing and build a website for your salon for it to link to — with your services, your team and a booking button. An example of our work is the website for colourist Elvina Master.