Choosing between Taplink and a website depends on where your clients come from. If you're just starting out and almost all your bookings come from Instagram, Taplink is enough: it puts your booking button, price list and address in one place. If you offer several services and want people to find you on Yandex, Google and the maps, you need a website — with a separate page for each service.
Below: what Taplink can do, where it stops coping, and how to combine it with a website so you don't have to choose one over the other.
What Taplink is and what it's for
Taplink is a service for link-in-bio pages: a small mobile page that brings buttons and links together in one place. Its address goes in your Instagram bio or your Telegram channel description. A client taps the link and immediately sees the essentials: how to book, what it costs and where you see clients.
What it's for: so that a follower who likes your work doesn't go off hunting for your number and prices, but books in a couple of taps. Without it, your profile just says "DM us" — an extra step where it's easy for her to change her mind.
A nail technician's Taplink usually looks like this:
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Messaging buttons. "Book on Telegram", "Message on WhatsApp" — a client gets into a chat with you in one tap, without looking for your number.
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Price list. Manicure, gel polish, nail art, removal — so people don't ask about prices in DMs every time.
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Address. A map link and a landmark that makes you easy to find.
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Work and reviews. Links to your story highlights, a Telegram channel with your portfolio, and your map listing.
The available blocks and terms change over time — check the current details on the service's website.
What Taplink lacks if you want clients from search
Taplink works well for people who have already found you on Instagram. New clients search differently: they type "nail extensions Yunusabad" into Yandex, or open a map app and see who's nearby. Search engines show the page that answers the specific query — and here Taplink has three weak spots.
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No page for each service. A single page listing all your services can't answer every search. For people to find you for both "pedicure Chilanzar" and "manicure with nail art", each service needs its own page: a description, photos of the work, the price and a booking button.
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Not much room to win over a stranger. A follower already knows you. Someone coming from search first needs to work out whether you're worth going to: see your work for the service she wants, reviews, terms and the place where you see clients.
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The platform isn't yours. The service decides the design, features and terms. A website on your own domain can grow however you like: you can add services, languages and online booking.
When Taplink is enough
When you're starting out, Taplink is a perfectly reasonable choice. A website can wait if:
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Clients come from Instagram and recommendations. People find you through your profile and word of mouth, and Taplink helps them book quickly.
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You offer only a few services. For example, just manicures with gel polish — there's nothing yet to fill separate pages with.
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Your portfolio is still growing. A website without work for each service is less convincing than an active profile.
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Your main goal is not to lose people who have already found you. If what matters is that a client doesn't get lost on the way from your profile to the chat, Taplink is enough.
Just set it up properly: the booking button first, the full price list, the address with a landmark. That's already better than "DM for price". And create a listing on Yandex Maps and 2GIS now, even without a website: people looking for a beauty professional close to home can find you through it.
When it's time for a website
Signs that you've outgrown Taplink:
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You now offer several services. Manicures, pedicures, extensions, brows — and you want people to find you for each of them separately.
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You want clients from search and maps. They're seeing you for the first time and come with their own questions: "Does she do this kind of nail art?", "Is it far from me?", "How much is it?". A website answers them before the first message.
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You depend on a single channel. If your Instagram reach drops, so do your bookings. A website and the maps give you a second source of clients.
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You need two languages. In Tashkent, some clients search in Russian and others in Uzbek. On a website each language has its own pages, so people can find you in both.
We cover the sections such a site is made of in the article "Beauty salon website: examples and what it should include" — the logic is the same for an independent professional, there are just fewer pages. If you see clients at home, our article on finding clients as a nail technician working from home will be useful too.
Taplink or a website: you don't have to choose
These tools don't compete with each other. Taplink is handy in a social media profile, a website in search and on the maps. A setup that works looks like this:
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Taplink stays in your Instagram bio. The first button is booking, then the price list, the address and an "All services and work" button that leads to the website.
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The website answers people who come from search. Each service has its own page with photos, a price and the same booking button.
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Your map listing links to the website. Someone who has found you near their home sees all your services and work, not just the price list.
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Booking is the same everywhere. One Telegram account or one bot — so booking requests don't get scattered across three chats.
Here's how it looks for a client: she sees your reel with French tips, opens your Taplink, taps "All services and work" and lands on the manicure page with photos, the price and a booking button. There's no need for questions in DMs — she already knows what she wants and how much it costs.
We go into detail on how to divide the roles between a website, social media and other platforms in the article "Own website, social media or marketplace".
Checklist
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Look at where last month's clients came from. If almost all of them came from Instagram, start with Taplink. If you increasingly hear "I found you on the map", it's time to think about a website.
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Open your Taplink on a phone. The booking button should come first and lead straight to the chat.
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Check the price list. The prices on your Taplink should match the ones you quote in messages.
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Search Yandex for your service and district. Look at who appears higher up: do they have a website or just a social media profile?
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Check your map listing. Are you on Yandex Maps and 2GIS, and where does the link in the listing lead?
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Count your services. If you want new clients from search for each one, a single page isn't enough.
Not sure which suits you? Tell us what services you offer and where your clients come from now, and we'll tell you what you need at this stage. We'll help you set up Taplink or build you a website, and if you need both, we'll link them together.