A beauty salon website that people actually book from answers a client's five questions: what you do, where you are, how much it costs, who will do the work and how to book. So a good example of a beauty salon website is easy to spot by the order of its sections: a first screen with a booking button, services and prices, your team, portfolio, reviews, the address with opening hours, and booking itself. Below is what to write in each section.
When you look at examples of beauty salon websites, judge not only the design but also how many taps it takes to book from the homepage.
The first screen of a beauty salon website: sample copy
The first screen should answer three questions straight away: what you do, where you are and how to book. The salon's name alone doesn't explain this, and "Welcome to the world of beauty" explains it even less. You need a headline with your services and your district. For example:
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Headline. "Manicures, colouring and brows in Chilanzar".
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Subheading. "A team of five, open every day from 9:00 to 21:00. Entrance by the car park".
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Button. "Book online" — with a Telegram link next to it for questions.
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A line under the button. One sentence that removes a doubt: "You can reschedule on Telegram at any time".
If you offer several types of service, the first screen can be a slider: one slide per service, each with its own booking button. Check it on a phone: the headline and button should be visible without scrolling, and everything else can go further down.
What's best avoided on the first screen: heavy video that takes ages to load on mobile data, long text about the salon's philosophy, and five buttons that all do different things.
Services and prices
Showing prices on a salon's website is normal and honest. If there's no price, a client has to message you and wait for a reply, while the salon next door has already shown its prices. If the cost depends on hair length or complexity, write "from" and explain what it depends on. Publish the price list as text, not as an image: text is easy to read on a phone, and search engines can see it.
State how long each service takes — a client needs to know how much time to set aside. Explain technique names in a sentence: not everyone knows what "shatush" means.
Give your main services — colouring, manicures, lash extensions — pages of their own: what's included, how long it takes, photos of the work, the price and a booking button. A search engine can show a page like this for "hair colouring Yunusabad", whereas a general price list on the homepage is less suited to that.
Service pages are the main thing that sets a website apart from a link-in-bio page on your Instagram profile. If you offer one or two services and all your clients come from Instagram, a link-in-bio page may be enough to start with — we compare the options in the article Website or Taplink: what a beauty professional should choose.
Team, portfolio and reviews
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Your professionals, with photos. Face, name, speciality, experience, certificates and a short first-person line about what they love doing. Clients often book with a particular professional, so each one needs their own booking button.
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A portfolio by service. Work sorted by service and captioned: service, technique, professional. Someone looking for balayage should see balayage before-and-afters, not a hundred photos all mixed up. If a client's face is visible in a photo, ask her permission.
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Reviews. Real ones, with the client's name and the service, without edits or invented praise. Add a link to your reviews on the maps: the salon can't edit those, so they're easier to believe.
Photograph your professionals in the salon, without glossy retouching: a client should recognise them when they meet. If someone leaves, take their page down straight away — booking with a person who's no longer there will disappoint a client before she even arrives.
Compress all photos before publishing: people often open a salon's website on their phone, and a heavy gallery takes a long time to load.
Address, opening hours and booking
Write the address so that people can actually find their way to you: street, landmark, entrance, parking. Next to it, a map, opening hours and a phone number that can be called with one tap. The hours must match the ones on the maps, and links to your listings on Yandex Maps and 2GIS will help people get directions. The website and the listings work as a pair; we cover how to connect them with social media and reviews in the article How to attract new clients to a beauty salon.
Choose one main way to book and put a button for it on every screen:
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Telegram. The button opens a chat with the receptionist or a booking bot. In Tashkent, this is what people are used to.
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WhatsApp. If that's where most of your clients message you.
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An online booking service. If you already use one, embed it in the site — the client picks the professional and the time herself.
Ideally, the button on a service page opens booking for that particular service. And if you can't do without a form, name, phone number and service are enough: the longer the form, the more reasons to close it.
Russian and Uzbek
In Tashkent, people search for services in both Russian and Uzbek, so some clients simply won't find a site that's in only one language. If you're planning to create a website for a beauty salon, plan for both versions from the start: a proper human translation rather than a machine one, and a language switcher in a prominent place. The switcher should lead to the same page in the other language, not to the homepage.
Each language version of a page should have its own URL — that way search engines can show the Uzbek version to people searching in Uzbek. Translate not only the homepage but also the service pages, portfolio captions, the form and the booking messages. Otherwise a client will run into text in the other language halfway through.
The Uzbek version shouldn't be a cut-down one: the same services, prices, professionals and booking buttons. Show the service names to a native speaker — clients search the way they talk, not the way a dictionary translates. Decide in advance who will update both versions — when prices or staff change, the edits are needed in both languages at once.
Example: the website for colourist Elvina Master
You can see how this looks in practice on the website for colourist Elvina Master, which we built for a Tashkent stylist with 15 years' experience. It's a website for an individual professional, not a salon, but the sections are the same:
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First screen. A full-screen slider by service, and a "Book now" button that goes straight to Telegram, with no forms.
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Service pages. Colouring, haircuts, styling, make-up and image consulting — each service has its own page. The site is optimised for searches such as "colourist Tashkent" and "balayage Tashkent".
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Portfolio. Before-and-after work by category, with a filter by colouring technique: balayage, shatush, AirTouch, highlights, colour correction.
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Trust. Separate sections for diplomas and reviews.
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Languages. Russian, Uzbek and English.
Note the portfolio filter: a client who has come for shatush sees only shatush straight away.
Checklist
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First screen. The headline makes it clear what you do and in which district, and the booking button is visible without scrolling.
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Prices. Every service has a price, or a "from" price with an explanation.
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Team. Each professional has a photo, name and speciality.
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Portfolio. Work is sorted by service, not dumped into one gallery.
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Reviews. There are client reviews and a link to your reviews on the maps.
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Booking. It takes no more than two taps to get from the homepage to booking.
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Languages. The site is available in Russian and Uzbek.
We'll build a salon website that clients book from, with your services, your team, a portfolio and a booking button on every screen. Find out more about getting your salon's website built.